In his experience, many people outside of York County think that Maple Donuts are just. It's not widely known that Maple Doughnuts operates at a national level, Burnside said. As president of Maple Donuts, he's grown his family's small shop that started on Maple Street in York into a national doughnut operation, he said. His answer: "I say, ‘Well, what … what’s the worse that can happen?’" 'There’s no big thought process that goes into this'īurnside is a second-generation doughnut man. “Sometimes, I’ll call the billboard company, and they’ll say, ’Charlie, that’s pretty, uh … Better not do that.’" Simpson story.īurnside is up front about his support of candidates - there's even Trump's face and signature "Make America Great Again" printed on the side of one of Maple Donuts' trucks.īurnside knows he's going out on a limb. One running joke about "free O.J." - orange juice - has spanned the decades of the O.J. It's not the first time Maple Donut's publicity efforts have gotten national attention. The story covered a billboard Burnside approved: "MAPLE DONUTS TAKES A STAND NOT A KNEE." "Donut Store Chain Makes Waves With Anti-Kneeling Billboards," an October headline from Fox News read, in the wake of a national controversy about NFL players protesting racial injustice during the national anthem. That's unusual for a doughnut chain with only four store fronts. Under Burnside's leadership, Maple Donuts has repeatedly made national headlines for its advertising. And, at least on that particular November morning, he delivered them with a smile and a hearty laugh. You can't see it from the front of the shop, but one of the doors to the back has a sticker on it: "Hillary 4 Prison, 2016."Ĭharlie Burnside isn't shy about his opinions. One greets Charlie by name as he heads to the back office. Men sit around the curved breakfast bar, talking among themselves. Below it sits a wall of doughnuts - 58 varieties, according to a sign.īackground: Maple Donuts takes a stand on NFL protestsīackground: O.J. Inside the store, Fox News is playing on a television.
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